Website, Web Special

Everest

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The initial idea for this website was to demonstrate that the Toyota Land Cruiser SUVs can take their owners to even the most extreme destinations. Therefore, the vehicles were used to deliver mountain climbers and their equipment to the Mount Everest Base Camp in order to shoot a street view of climbing the world’s highest peak. A special 3D model of the Mount Everest was developed, overlapping with the ascent route and selected landmarks. The way to the top is accompanied by voice-overs from the participants sharing their personal experiences.

Credits
  • Client:
    Toyota, Moscow, Russia
  • Design:
    Yandex, Moscow, Russia
  • Concept:
    Anatoly Topol, Konstantin Lysenko
  • Post-Production:
    Olga Bolotova, Neq4, Moscow, Russia, Alexey Markin, Jetstyle, Ekaterinburg, Russia
  • Head of Marketing:
    Tatiana Halyavskaya
  • Project Management:
    Alexander Zharikov
  • Web Design:
    Anton Aralin