Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Personal Care and Beauty

Ez Up Stick

The Ez Up Stick packaging is based on a user-centric approach. Inspired by UX design for IT devices, the packaging includes a transparent cap and a horizontal sliding mechanism that is easy to operate with a single thumb. This mechanism enables the user to move the product smoothly upwards. The long and narrow applicator surface ensures even skin coverage. The vibrant colour combinations give the product a fresh appearance and distinguish between different product variants.

Statement by the Jury

The innovative Ez Up Stick packaging concept skilfully combines sophisticated usability with a modern aesthetic.

Red Dot

Credits

Manufacturer:

YONWOO, Incheon, South Korea
In-house design:

Kangjin Lee

http://yonwoo.kr/

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