Personal Care and Beauty

Facial Mask

Inspired by a mechanical clockwork, the sustainably produced outer packaging of this face mask creates a three-dimensional brand experience. This is ensured by precise die-cuts of various patterns on an accordion pleat, which folds into a multi-layered object. A diagonal opening of the cuboid packaging provides the first surprising unboxing moment, followed by the page-by-page discovery of the product. The intuitively comprehensible storytelling encourages one to turn back time and halt the ageing process of the skin.

Statement by the Jury

The powerful storytelling of this face mask packaging is just as captivating as its intricate design and precise manufacturing.

Red Dot