Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Fastport Honda

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Instant delivery has become a part of daily life, transforming how the world shops. This shift has created opportunities for new forms of delivery and transportation, especially in crowded urban areas. Enter Honda's Fastport eQuad. The eQuad shuttles cargo in challenging conditions such as high-congestion zones. Using the bike lane as its primary artery through the city, this nimble vehicle fits within a 48-inch-wide space. Its vehicle architecture is designed to haul substantial loads, offering an efficient and eco-friendly alternative to traditional vans through electric power. Honda addresses both optics and assimilation. Transparent materials and bicycle iconography help balance the vehicle's presence in the bike lane while giving the rider a sense of environment. A see-through cargo container reduces visual mass, while a clear windscreen enhances mutual visibility between rider and surroundings. This visual connectivity is key to fostering social connection and acceptance. Exposed mechanical elements also help this vehicle 'fit' within the bicycle ecosystem. Retaining familiar components — seat, pedals, and handlebar — was a deliberate choice to appeal to both frequent and occasional cyclists. As the world embraces instant delivery, Honda's Fastport eQuad offers a transformative solution for urban mobility. Red Dot Award: Design Concept | Concept | Commercial Vehicles

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