For Sumo, a product line of high-quality cardboard by paper manufacturer Favini, this sample book was created to do justice to the material’s thick and sturdy character. Inspired by the product name, the designers researched the many facets of Japanese culture and found their answer in Kamizumo – the paper version of the cult sport of sumo wrestling. To demonstrate the variety of possibilities for printing and processing the cardboard, in particular how to flute and fold it, eight trendy Kamizumo characters were designed, each representing the different characteristics of the materials as well as the applied printing and finishing techniques. The packaging is a slipcase built from the same material, which transforms into the Kamizumo arena when folded out.
Favini S.r.l., Rossano Veneto (Vicenza), Italy
Ansichtssache GmbH & Co. KG, Munich, Germany
Advisory Service / Production:
Sylvia Lerch Material & Produktion