Soundscapes

Feeladelphia – "Can’t Fake It“

A Sonic DNA was developed for Philadelphia based on the attributes of its brand. The result is a structured composition of catchy melodies, harmonies and groove. It was used on the occasion of a gourmet dining event to create a multi-sensorial experience.

Red Dot

Credits

Client:

Philadelphia Cream Cheese, The Kraft Heinz Company, Chicago, USA
Design:

amp, Munich, Germany
Project Team:

amp: Michele Arnese (Chief Creative Officer) Jason S. Thompson (Creative Director) Jeffrey Berman (Creative Lead) Alejandro Vega (Composer) Alexander Simmance (Composer) Al Miseri (Composer) Daniele Pellegrini (Composer)

Philadelphia Cream Cheese, The Kraft Heinz Company: Keenan White (Senior Brand Manager/Brand Communications)