The packaging of the Fitbit fitness watch creates a surprising brand experience thanks to its fold-open mechanism. Both the device and the accessories are visible at a glance, the curved form of the inlay showcasing the watch. The flexible structure allows various styles of presentation in the retail environment. Both the outer packaging and the box itself are made from 100 per cent recyclable material.
Statement by the Jury
The distinctive structure of the Fitbit packaging creates a striking unboxing experience for the consumer. The various options for displaying the product in the retail environment are a noteworthy feature.
