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Fly Emotive

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The e-zine “Fly Emotive” was developed against the backdrop that airplane passengers go through a very personal spectrum of emotions over a whole flight. It has been structured to recognise and flexibly “respond” to travellers’ individual emotional states of mind. By thus interactively connecting with people’s emotions, the e-zine changes colour, tone and content. The aim was to come up with an emphatic design concept that helps enhance positive emotions while flying and to reduce both stress and negative emotions right from the start.

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