Flyt Seaweed

Flyt is the name of a gourmet seaweed product. The Norwegian word stands for “flow”, and having a good flow means having good fortune in life. Good health brings good fortune and seaweed with its valuable ingredients promotes good health. The brand design communicates this idea. The key elements are symbols developed using a visual language generator, which reflect the organic form of seaweed and cannot only be seen on the front of the packaging. The peculiarity of these symbols is based on the fact that they can be scanned to provide customers with information about the product.

Red Dot

Credits

Client:

Austevoll Seaweed Farm AS, Torangsvåg, Norway
Design:

KIND, Bergen, Norway
Creative Direction:

Tom Emil Olsen, Knut Harald Longva
Graphic Design:

Knut Harald Longva, Carl Bugge, Michal Leonczuk, Agnieszka Gawlik, Emil Olsen
Photography:

Christoffer Meyer, Simon Gjerde Tonev
Brand Consulting:

Thomas Danielsen
Project Management:

Beate Myren Romslo

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