Corporate Identity

Forum Groningen

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Forum Groningen is a vibrant cultural centre that opened in Groningen, Netherlands, on 29 November 2019. The 11-storey landmark building offers an attractive variety of facilities and cultural programmes aimed at a wide audience. The central idea and key identifier of the corporate identity mirror both the iconic shape of the building and the programmatic idea of the centre: a dynamic frame to host different kinds of content. Based on this idea, a design system was created that can take many shapes, is easily recognisable, flexible to use and able to present all sorts of topics in a dynamic and energetic manner.

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