Brand Identity

fraenk – The mobile plan app

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The new brand fraenk has entered the German telecommunications market with a very straightforward approach. It offers a purely digital experience with just one plan, one price and one app. The brand identity matches the product’s simplicity, which begins with the name, fraenk, alluding to the German pronunciation of “frank”, and continues throughout the communication strategy. Even the design language was reduced to pure functionality. “fraenk” has become a one-word brand identity, thereby achieving the essence of the product: true simplicity.

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