Logo Upgrade of Baby Elephant
Fruit Mummy
The rotting of food instils fear, but unperishable food is even more frightening. This artwork employs numerous bandages to wrap around the fruits, creating a mummified effect. The exposed parts of the fruits, beneath the bandages, retain a fresh appearance, implying their inability to decay. Fruit Mummy satirises the issue of excessive use of food preservatives in contemporary times.
Red Dot Award: Design Concept | Concept | Visual Communication
Credits
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Design:Gao Xindi, China
