The new Siemens employer brand cele-brates their inspiring people. Co-created with R / GA, it was built to be modular, emotional, authentic and, most importantly, conversational. The warmest colours of the Siemens palette were used alongside more editorial typography, such as the Siemens Slab and a graphical device that resembles a speech bubble, to invite people to get closer to the brand. New technologies were used to create genuinely human experiences including a new mobile app for watching 360-degree videos through branded cardboard viewers. This immersed em-ployees and candidates around the world in each others’ lives and turned the workforce into a powerful communications channel.
Credits
Client:
Siemens AG, Munich, Germany
Design:
R / GA, London, United Kingdom
Creative Direction:
Will Cookson
Igor Pancaldi
Design Direction:
Matias Alvarez
Strategic Planning:
Lachlan Williams
Production:
Beth Brown
Editorial Direction / Publishing:
Christopher Lockwood
Vice President Employer Branding / Social Innovation:
