Client: OCT Commercial Investment Co., Ltd., Xian, China
Statement by the Jury
The illustrations of the animals convince with their completely different form of what we are used to seeing. Firstly, the reduced colouring in just black and white causes the viewer to look closer. Secondly, the particular pattern with its etching effect triggers curiosity. And finally, the simplicity of the illustrations is surprising. That sometimes less is needed to tell more strikingly comes true here in a genuinely playful and creative manner.