Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Event Design

Galaxy S23 Product Launch – Galaxy Studio Seongsu: The Universe

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Credits
  • Client:
    Samsung Electronics Co., Ltd., Seoul, South Korea
  • Design:
    Cheil Worldwide Brand Experience Group, Seoul, South Korea
  • Project Team:
    Cheil Worldwide: Mikyung Kang (Creative Direction) Hogil Jung (Creative Direction) Jay Jeon (Creative Direction) Yoonjoo Hwang (Creative Direction) Eunjin Jang (Creative Direction) Siwon Kim (Creative Direction) Helia Hyejoo Son (Creative Direction) Ed Yoo (Executive Creative Director)

    Plain Oddity: Jihye San (Interior Design) Somin Kim (Interior Design) Junhyeok Ryu (Interior Design)

    Our Labour: Chunghyung Lee (Art Installation)
Galaxy S23 Product Launch – Galaxy Studio Seongsu: The Universe
Galaxy S23 Product Launch – Galaxy Studio Seongsu: The Universe
Galaxy S23 Product Launch – Galaxy Studio Seongsu: The Universe

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