Digital Campaign

Galeries Lafayette China – Spring/Summer 2016 Digital Lookbook

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The Spring/Summer 2016 Digital Lookbook for Galeries Lafayette China engages customers through gamification, to allow them to take part in the world of fashion in a fun and eye-catching way. There is a game for each of the five fashion trends presented in the digital lookbook. For example, under the fashion trend motto “Surf in California”, the user needs to click different colour buttons to make a real male model on a surfboard avoid the flying fishes. When they succeed in the game, customers can win vouchers for the department store.

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