Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Magazine

GfK Marketing Intelligence Review

The magazine “GfK Marketing Intelligence Review” is published biannually in English by the GfK Verein in Nuremberg. Internationally renowned authors report about new methods and trends in market research. With regard to its design, the magazine breaks new grounds. The special challenge was to develop a unique visual style which also supports the presentation of abstract, scientific topics. The solution was found through the use of illustrations and a combination of photography and illustration.

Red Dot

Credits

Client:

GfK Verein e.V., Nuremberg
Design:

she Scheufele Hesse Eigler Kommunikation, Frankfurt/Main
head of advertising:

Oliver Hesse
creative direction/concept:

Nicola Sunderdiek
graphic design:

Katrin Janka
strategic planning:

Beate Scheufele
project management:

Silke Asbrand

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