Client: Loewe Technologies GmbH, Kronach, Germany
Website,Interactive Experience
Goodbye to the Middle Ages!
The Russian medical company Invitro decided to create its own educational portal dedicated to sexually transmitted diseases (STDs) and thus to promote discounts and complex tests used for diagnoses. The analysis of their target audience had revealed that long descriptive texts will not pique their interest. Therefore, a different approach was chosen. Inspired by Hieronymus Bosch’s medieval triptych “Garden of Earthly Delights”, STDs are presented as lively artworks attracting attention. On the interactive site, users can explore the pictures in which frightening infections are shown as vivid characters in 3D animated graphics.
Credits
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Client:Invitro, Moscow, Russia
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Design:Possible Moscow, Russia
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Creative Direction:Vlad Sitnikov
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Art Direction:Roman Antonov, Anton Vodogreev, Alexey Fetisov
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Graphic Design:Kirill Klippenshtein
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Concept:Maria Gushchina, Ekaterina Antipova
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Production:Ksenia Boyarkina