Retail

Google Packaging

The new Google Packaging concept is entirely plastic-free and fully recyclable. Paper and moulded fibre were used to create different inlays that minimise both packaging size and weight, thereby reducing the carbon footprint of transport. One of the materials that made this possible was a newly developed paper that combines high strength with increased stretchability. Specially created protrusions and perforations offer appropriate product protection while simultaneously simplifying the unpacking experience.

Statement by the Jury

In keeping with the times, the Google Packaging concept is based on the use of innovative paper and fibre, contributing to improved sustainability.

Red Dot