The shop design for the Grand Gourmet flagship store in Shanghai, China, combines a delicatessen shop selling traditional French foie gras with a gallery, a communication space and an event space. Generated by a custom-made computer algorithm, a fractal hexagon pattern serves to organise the shop’s functions and create a strong identity for the entire store. At the same time, the shop applies many traditional handcrafts in creative combination, including a brass bar hand-embedded into the floor, hand-polished brass panels and hand-cast display tables.