CementEra
Tile
Liquor Packaging
Gujinggongjiu-Nianfenyuanjiang
The illustrative elements and colour scheme of the Gujinggongjiu-Nianfenyuanjiang Liquor packaging draw on the theme of bamboo plants. The outer packaging features primarily monochrome printing, while a green gradient on the bottle inside creates an element of surprise. A silver label and cap emphasise the quality of the product. The packaging uses environmentally-friendly paper and organic glass.
Statement by the Jury
The packaging concept for Gujinggongjiu-Nianfenyuanjiang Liquor appeals with its consistent reference to the theme of bamboo. The emerald-coloured bottle creates an element of surprise when the elegant outer packaging is opened.
Credits
-
Manufacturer:Shenzhen Baixinglong Creative Packaging Co., Ltd., Shenzhen, China, Anhui Gujing Distillery Company Limited, Anhui, China
-
In-house design
