Liquor Packaging


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The illustrative elements and colour scheme of the Gujinggongjiu-Nianfenyuanjiang Liquor packaging draw on the theme of bamboo plants. The outer packaging features primarily monochrome printing, while a green gradient on the bottle inside creates an element of surprise. A silver label and cap emphasise the quality of the product. The packaging uses environmentally-friendly paper and organic glass.

Statement by the Jury

The packaging concept for Gujinggongjiu-Nianfenyuanjiang Liquor appeals with its consistent reference to the theme of bamboo. The emerald-coloured bottle creates an element of surprise when the elegant outer packaging is opened.

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