Red Dot Design Award

Hairbeard 1 and Hairbeard 2

Hairbeard 1 and 
Hairbeard 2 | Red Dot Design Award

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The Image Hair Group is one of the last barbershops in Germany offering both beard- and haircuts. To announce this service, a print and poster campaign was created based on the famous Moustair tumblr blog of one of the design agency’s employees. Since the beard can be considered a man’s second hairdo, the images show bearded men whose heads are respectively doubled and pasted in a smaller-size copy below the moustache. Each moustache thus also becomes the head hair, creating a humorous double effect that makes the motifs truly eye-catching.

Red Dot Design Award

  • Client:
    Image Hair Group Barber Shop GbR, Düsseldorf
  • Design:
    Havas Worldwide Düsseldorf (Euro RSCG Düsseldorf)
  • creative direction:
    creative direction
  • art direction:
    Ingmar Krannich
  • graphic design:
    Peter Holzportz
  • text:
    Christian Kroll
  • customer advisory service:
    Daniel Grube
Hairbeard 1 and 
Hairbeard 2 | Red Dot Design Award