Beverage Packaging

Hausmann’s House Wine

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The label design for Hausmann’s new house wines was developed to make each flavour – apricot, lychee, pear, pineapple, currant and chocolate – visually tangible. Furthermore, the label series blends in with the winery’s image, a modern version of typical German home cooking. The design solution translated the wine flavours into Pantone colours. Combined with a handmade charm, modern tags that are surprisingly self-explanatory were created. Printed on uncoated paper in four colours, the label was refined with opaque white, partial UV coating and deep embossing.

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