Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Footwear

Havaianas Origine Sneaker

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In this model the shoe brand, which is known for its flip-flops, combines its comfortable rubber outsole with a hand-stitched upper made of jute fibres and suede. The design features a foldable piece at the heel that enables the sneaker to also be worn as a slipper. The fibres of the upper decompose faster than conventional fibres. Their cultivation is the main economic activity for over 50,000 families living near the Amazon region.

Statement by the Jury

The jury appreciated the fresh look of the shoe and the fact that both ecological and social aspects were taken into consideration in its production.

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