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Hertha BSC Relaunch 2021

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The new home page of German football club Hertha BSC comprises multimedia player profiles, match day live content, detailed statistics and behind-the-scenes insights. It has been built with a mobile-first approach, making it fully accessible on all platforms. The base URL is herthabsc.com, reflecting the international focus of the site. Along with German, news is also available in English and Spanish. Available features include options for “simple language” and an integrated read-aloud function. The focus when developing the website was on simple usability as well as a consistent user guidance and experience across all digital touchpoints.

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Credits
  • Client:
    Hertha BSC GmbH & Co. KGaA, Berlin, Germany
  • Design:
    diva-e Digital Value Excellence GmbH, Berlin, Germany
Hertha BSC Relaunch 2021
Hertha BSC Relaunch 2021
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