The bicycle models were designed with three things in focus: simplicity, quality and passion. The details of the frame with its organic shape guarantee superb comfort and a positive driving experience for the rider – be it in an urban surrounding or a rural landscape. Fine materials create an unsophisticated and up-to-date Nordic style that emphasises beauty and clarity.
Statement by the Jury
The Hey Cycles convince through a clear and reduced design that exudes both style and dynamics.
