Room Concept

Heye

The Heye advertising agency has been using offices in Munich’s Blumenstraße since July 2012. The building is part of a complex that was built between 1924 and 1926 in the style of the Neue Sachlichkeit (New Objectivity) movement. To make a clean break with the past, all steps of the renovation process were carried out in accordance with a consistent concept governing form, materials and colour. The spatial focus point is a glass-roofed atrium, which is the agency’s central meeting area. This internal courtyard is dominated by a square steel block, which turns the abstract, minimalistic room into a place where people meet.

Statement by the Jury

The transformed internal courtyard is a successful symbiosis of old and new. Its most striking feature is a sculpture-like cube, which opens outwards to create a central communication and meeting point.

Red Dot