Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Spatial Design, Interior Architecture

HMGICS CX Area – Smart Farm

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The HMGICS CX Area – Smart Farm translates Hyundai’s vision of the future into a spatial experience that combines technology, sustainability and education. Sinuous robotic guidance, glass housings and shades of steel and white characterise the centre’s high-precision, technical aesthetic, while natural materials and plants add warmth. A seed-to-table track illustrates how robotics and urban farming can complement each other in the future.

Red Dot

Credits
  • Client:
    Hyundai Motor Company, Seoul, South Korea
  • Design:
    Gensler, San Francisco, USA INNOCEAN, Seoul, South Korea
  • Project Team:
    Hyundai Motor Company: Sungwon Jee Young Jang (Creative Direction) Seojin Kim (Creative Direction) Jewu Choi (Creative Direction) Kyra Cha (Creative Direction) Jonghan Park (Creative Direction) Yunji Wu (Creative Direction)
HMGICS CX Area – Smart Farm
HMGICS CX Area – Smart Farm
HMGICS CX Area – Smart Farm
HMGICS CX Area – Smart Farm
HMGICS CX Area – Smart Farm

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