Hoch III represents an exceptional café-bar-club concept, spread across three storeys, within Hamburg’s trendy St. Pauli district. A concise and distinctive logo highlights the venue’s name. The clear corporate design, which is reduced to black and white, has a strong impact in print, on the Internet, and as an element of three-dimensional ambience within the venue’s architecture. The interior design features a mystic visual language, which has been appealingly integrated into the branding.
Credits
Client:
HCBCzwei Verwaltung UG & Co. KG, Hamburg
Design:
weissraum.de(sign)°, Hamburg
creative direction:
Bernd Brink, Lucas Buchholz
art direction:
Nils Zimmermann
graphic design:
Aggi Berg
photography:
Hannes Cunze
production:
Susann Buchholz, Christoph Schmidt, alvons design; Karlo Mertens, Firma Mertens