Beverage Packaging

Huanghelou White Wine

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This design is inspired by the Chinese saying that the path of life is similar to climbing a tower, because new views open up constantly. The packaging design was not only inspired by the metaphor of life being a tower climb; its development also incorporated the silhouette of the Huanghe Tower, a famous Chinese building. The designer breaks away from the common creative approach of indulging in details and turns this package into a tower-shaped box. It has an impressive effect, making the design simple but not simplistic.

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