Industry

Hummerican

With a distinctive design and various surface textures, Hummerican presents itself as a robust plastic container. In this case, the designers were inspired by details of the new Hummer EV. Bevelled formations highlight the octagonally-conceived area for the label, thereby directing attention to the essentials. The sturdy handle also features an angular design and blends seamlessly into the overall appearance.

Statement by the Jury

The angular design of the Hummerican canister conveys robustness and picks up details of the Hummer EV in a surprising manner.

Red Dot