Samsung MyLight
HYKE-575
HYKE-575 is an AI-powered camera that generates haiku poems using contextual data captured with each photo — subject, location, weather, and time. This data is sent to a generative AI system, which thoughtfully analyses the context to compose a haiku that evokes everyday beauty. A rotary switch selects from a menu of poet-inspired styles, and the built-in thermal printer offers instant prints.
Red Dot Award: Design Concept | Concept | Artificial Intelligence
Credits
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Company:Panasonic Corporation, FUTURE LIFE FACTORY, Japan
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Design Leads:Takahashi Kentaro, Kawashima Daichi
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Design:Inoue Ryuji, Nakada Yuji, Negishi Mitsuki
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