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Online Film

Hyundai gets its driver’s license

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The film addresses scepticism about self-driving cars by showing how a Hyundai IONIQ 5 robotaxi passes a driving test. The frame story tells of a young blind woman who benefits from the autonomous vehicle, adding an emotional dimension.

Red Dot

Credits
  • Client:
    Hyundai Motor Company, Seoul, South Korea
  • Design:
    Jung von Matt AG, Hamburg, Germany
Hyundai gets its driver’s license
Hyundai gets its driver’s license
Hyundai gets its driver’s license
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