Online Film

Hyundai gets its driver’s license

The film addresses scepticism about self-driving cars by showing how a Hyundai IONIQ 5 robotaxi passes a driving test. The frame story tells of a young blind woman who benefits from the autonomous vehicle, adding an emotional dimension.

Red Dot

Credits

Client:

Hyundai Motor Company, Seoul, South Korea
Design:

Jung von Matt AG, Hamburg, Germany

hyundai.com/worldwide
jvm.com

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