Digital Campaign

Hyundai: H2U – Hydrogen to You

Offering carbon-neutral energy with generous mileage and rapid refuelling, hydrogen has the potential to become a game changer for green mobility. To help build a society that is centred around this gas, Hyundai launched H2U – Hydrogen to You. The global social media campaign featured protagonists from creative backgrounds and also tech influencers, all of whom live a sustainable lifestyle. Among them is the DJ Peggy Gou, who took followers on a tour through Berlin – a city praised for its hydrogen infrastructure – in a Hyundai NEXO.

Red Dot

Credits

Client:

Hyundai Motor Company, Seoul, South Korea
Design:

Scholz & Friends, Berlin, Germany LBiQ, Berlin, Germany
Project Team:

Hyundai Motor Company: Philippe Jourdain (Brand Communication) Hyun Woo Kang (Brand Communication) Jumi Kim (Brand Communication) Doyoung Park (Brand Communication)

Scholz & Friends: Andreas Leithäuser (Art Direction) Samy Kouatli (Client Service Director) Jonathan Faerber (Strategy Director)

LBiQ: Sven John (Chief Strategy Officer) Joshua Englander (Strategy Partner) Marina Kochaytseva (Account Management)