Corporate Typeface

Hyundai Sans

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Communication in a global market also places special demands on the typeface of a brand. Therefore, Hyundai launched an exclusive typeface. The aim was to create a typeface which supports communication in 103 languages and, at the same time, is compatible with all media and digital devices. The result is two families, “Hyundai Sans Head” for headlines, and “Hyundai Sans Text” for readable, smaller text. This typeface is timeless and deviates from the brand’s traditional and technical style. It radiates a warm, confident look with a natural touch, inspired by traditional Korean letterforms

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