Red Dot Design Award
Poster Series

I Shot the Serif

I Shot the Serif | Red Dot Design Award

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The starting point for this humorous calendar are 12 “misspoken sayings” – popular sayings or song titles, which after a small but crucial change suddenly bear relation to the design world. Remarkably, the calendar pages were created by using only one typeface which, however, is displayed in a wide variety of styles. The page layouts play with classical typography as well as with photography or renderings. In this way, they create an appropriate visual framework for the tongue-in-cheek content.

Red Dot Design Award

  • Production:
    Matthias Karpf
  • Design:
    KMS TEAM, Munich
  • Managing Director:
    Patrick Märki
  • Managing Partner:
    Knut Maierhofer
  • Art Direction:
    Robert Börsting
  • Client:
    KMS TEAM, Munich
  • Graphic Design:
    Aurelian Hallhuber, Moritz Fuhrmann