Food Packaging

ICA Dinner Box

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ICA Middagslådan (dinner box) is a food box concept developed for one of Sweden’s largest grocery chains: a convenient product that is not a ready meal but provides a quick and easy way to prepare an almost home-cooked meal in just a few steps. The components come in a characteristic and handy box, which is easy to take home from the store. The cardboard box contains the individually shrink-wrapped ingredients for the meal. Attractively designed cooking instructions continue the aesthetic imagery on the paper sleeve around the box and support the impression of an enjoyable lifestyle.

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