Client: Free Bio Technology Corp., Taipei City
Food Packaging
ICA Dinner Box
ICA Middagslådan (dinner box) is a food box concept developed for one of Sweden’s largest grocery chains: a convenient product that is not a ready meal but provides a quick and easy way to prepare an almost home-cooked meal in just a few steps. The components come in a characteristic and handy box, which is easy to take home from the store. The cardboard box contains the individually shrink-wrapped ingredients for the meal. Attractively designed cooking instructions continue the aesthetic imagery on the paper sleeve around the box and support the impression of an enjoyable lifestyle.
Credits
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Artwork:Henrik Lindquist
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Client:ICA, Solna, Sweden
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Design:Designkontoret Silver, Stockholm, Sweden
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Project Management:Ida Stagles
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Creative Direction:Jacob Bergström
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Graphic Design:Malin Mortensen, Magda Lipka Falck