iFly KLM 360

Alongside a linear VR experience, an interactive 360-degree web experience platform has been developed by the online magazine of KLM Royal Dutch Airlines. It is based on three key ob­jectives: to inspire people to travel and discover the world, to provide them with memorable travel experiences and to drive engagement time. The design is made to scale, and it focuses on mobile viewing. All content is presented in full-screen and realistic proportions, with additional 2D video stories, slideshows and tips in each episode. Additional ­navigation is kept minimalistic, ensuring a rich and interactive story discovery.