The new digital travel magazine iFly KLM Selections allows the airline company to target customers with inspirational content. The website is the central hub with a vast amount of travel stories, video reports and photo series. Visitors can scroll endlessly through articles. In addition, the rich content can be bundled into selections built around a country, city, interest or time of year. The platform is built upon a modular structure. Interactive modules and tiles can be layered into perfect combinations, so each story or selection can fit one specific target group.