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Digital Brand Experience

Immersive Product Configurator

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The immersive product configurator for the Land Rover Defender generates a virtual, photorealistic Defender in original size that blends seamlessly into the physical environment. The vehicle can be customised with an intuitive body-based interface that is worn on the hand.

Red Dot: Best of the Best

Credits
  • Client:
    JLR Jaguar Land Rover Limited, Whitley, Coventry, United Kingdom
  • Design:
    Accenture Song, London, United Kingdom
  • Project Team:
    Accenture Song: Michael De Vries John Monos James Temple Jason Panayotou Luigi Russo Moeed Butt Tobias Gruenberger Christine Cattano Nils Martens Justin Durazzo Fabio A Matsui Katherine Waugh
Immersive Product Configurator
Immersive Product Configurator
Immersive Product Configurator
Immersive Product Configurator
Immersive Product Configurator
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