Food Packaging

In a clean and chic design.

This packaging was designed to achieve a modern, clean and aesthetic look. All of the manufacturer’s products in different packaging forms need to have a high level of uniformity and recognisability, yet at the same time maintain a very individual product presentation. Integrating all food-related and legal information was particularly challenging. The resulting “clean-chic design” for the Pickosta/Garanta private label presents the product in an unobtrusive manner against a white background, with the company’s name underneath it, thus creating an association with good food.

Red Dot

Credits

Client:

GAFATEAM Einkauf-Handel-Marketing GmbH & Co. KG, Salzkotten, Germany
Design:

Schindler Parent GmbH, Meersburg, Germany
Project Team:

Robert Schenk (Managing Director Creative) Johannes Kretz (Group Head Art) Jörg Bluhm (Concept) Bärbel Maxisch (Concept) Jochen Fehrenbach (Graphic Design)

Sebastian Schnell (Group Head Project Management) Franziska Cotic (Project Management) Michael Henckus (Image Editing) Sabine Kondirolli (Pre-Press) Thilo Riedesser (Pre-Press)