Personal Care and Beauty

INGS

The colour and shape of the packaging for the INGS skincare range highlights the effect of the products’ natural ingredients. The pure-white colour communicates their healing properties, while the organic shape of the bottles and dispensers emphasises their deep penetration into the skin. All products feature a fingerprint-like indentation on the cap that is characteristic of the brand. This tactile aspect creates an emotional connection between the user and the product.

Statement by the Jury

The elegant aesthetic of the packaging for the INGS skincare range intuitively conveys the high quality of the ingredients. Its tactile recognition factor is also pleasing.

Red Dot