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Interprint Fair Stand EuroShop 2017

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With its appearance at the EuroShop 2017, Düsseldorf, Germany, this pop-up trade stand promoted the brand Interprint to non-experts. Therefore, using only paper, rotation and graphics, an installation was created that symbolises a simplified printing process. Individual cabinets featured integrated rotating black-and-white graphics to evoke a warehouse-like character at the stand. The constantly shifting graphics cre-ated optical illusions that could be interactively experienced with the aid of templates and mobile phones.

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Credits
  • Client:
    Interprint GmbH, Arnsberg, Germany
  • Design:
    DIIIP, Cologne, Germany
  • Project Management:
    Jeanette Kaesberg
  • Concept:
    Jochen Reetz
  • Graphic Design:
    Claudia Drechsler
Interprint Fair Stand EuroShop 2017
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