Detergent Packaging

IPEV RunFuRou Delicate Wash Products

The IPEV RunFuRou Delicate Wash Products are focused on helping people care for particularly sensitive textiles. In order to communicate this mission, the designs for both the outer packaging and pump dispensers adopt the aesthetics of high-quality skincare products. A colour code facilitates consumer orientation, while carefully positioned typography provides information about the ingredients. “Incorporating gold-coloured hot foil embossing, which was implemented over edge and is also found on the dispenser labels, the result is a luxurious look that outwardly conveys the product claim,” concluded the jury.

Red Dot

Credits

Manufacturer:

Jiaxing Lingku Liangpin Supply Chain Co., Ltd., Jiaxing, Zhejiang Province, China
Design:

Marvelland Design Center, Yan Jin, Hangzhou, Zhejiang Province, China

marvel-land.com

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