Tobacco Heater

IQOS ILUMA i Japan

Eye-catching colours and an iridescent hologram draw attention to the limited-edition IQOS ILUMA i Japan, released to mark IQOS’s 10th anniversary of its launch in Japan. Subtle varnished patterns not only add a tactile component, but also enhance the interplay of light and shadow. The unique mirror finish on the inside of the packaging reflects a colourful firework effect, adding an element of surprise. The packaging perfectly matches the colour of the respective tobacco heater.

Statement by the Jury

The harmonious interplay of product and packaging for the limited anniversary edition IQOS ILUMA i Japan delivers an extraordinary unboxing experience.

Red Dot