Tobacco Heater

IQOS ILUMA x Steve Aoki 10 Year Edition

The design of the IQOS ILUMA x Steve Aoki 10 Year Edition device and packaging was developed in collaboration with the DJ Steve Aoki to mark the 10th anniversary of IQOS. The various models are easy to distinguish thanks to their colour coding. Neon print colours with glow-in-the-dark effects were used for the minimalist graphics to create a strong contrast with the black background. A holographic anniversary logo gives the packaging a futuristic appearance, while varnished patterns enhance the tactile experience.

Statement by the Jury

The IQOS ILUMA x Steve Aoki 10 Year Edition packaging immediately conveys a club atmosphere and features surprising, ingenious print techniques.

Red Dot