The new corporate design of the Jewish Museum Frankfurt and the Museum Judengasse Frankfurt finds a graphic form which symbolises the intentions of both locations and appeals to younger audiences. The visual identity communicates openness towards the general public as well as a close relationship with the locality. The museums’ monograms double up as their logo, with the two letters moving apart to symbolise openness. The capital letter “M” is truncated, with the slanting edge serving as the structural principle in the layout grid of the print media. The new design guidelines produce a uniform appearance for both museums. Moreover, a varied colour system communicates a high level of brand recognition and makes for better orientation.