
Client: Acer Inc., New Taipei City, Taiwan
Statement by the Jury
This work represents a truly self-reliant packaging design for a wine that has a special reputation already. And the title lives up to its promise, as the smart labels with barcode lead to audio files of these “talking wines”. Moreover, the labels are beautifully illustrated, so that this brilliant idea has resulted in a design concept that is as surprising as it is convincing.