Beverage Packaging

Jupík

The new packaging for Jupík beverages addresses children between three and ten years of age. The design highlights recent innovations in the product recipe: the low-calorie drinks contain no preservatives or artificial colours. Playful illustrations of kids dressed in animal costumes invite children to identify with the fun fruit flavours. Featuring a soft colour palette, the redesigned packaging with a simplified logo is significantly different from that of competitors and stands out on the shelves.

Red Dot

Credits

Client:

Kofola ČeskoSlovensko, a.s., Ostrava
Design:

Pergamen Trnava, s.r.o., Trnava
art direction:

Juraj Demovič, Juraj Vontorčík
graphic design:

Juraj Demovič, Juraj Vontorčík, Lívia Lörinczová, Riordan Ruskin-Tompkins
photography:

Jakub Dvořák
illustration:

Juraj Vontorčík, Riordan Ruskin-Tompkins

http://www.pergamen.sk

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